Lori would much rather spend her time organizing her memories than her finances.  As an avid scrapbooker, Lori likes to spend her free time with friends and family making Creative Memories albums.

When she looked for something to help her keep track of her finances, Pageonce rose to the top of the heap.

“I checked out the user reviews, recommendations from Fox News and other media outlets, and that made me feel better about adding my accounts into Pageonce.”

Now Lori has ditched the manual tracking and spreadsheets and trusts Pageonce to keep her on top of her money and bills daily. Before, she was “fit to be tied” going to all the different websites to pay her bills.

“I use Pageonce daily. I can scroll through my bills, know exactly what is due, and pay when and how much I want. We like to pay bills in advance, or pay half with one paycheck and the other half at the end of the month when we’re paid again.”

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 Pageonce teams up with UC Berkeley and University of Michigan economists to analyze trends in financial behavior

PALO ALTO, Calif. – May 2, 2012 – Pageonce (pageonce.com), a new kind of wallet that helps you stay on top of your money and pay your bills, today announced a groundbreaking research effort to better understand how Americans make decisions about money.  Pageonce partnered with economists from the University of California, Berkeley and the University of Michigan, Ann Arbor to produce the Pageonce Pulse Points report, which identifies and analyzes consumer economic trends and behaviors in the U.S.

The first report studied two financial pulse points — credit limit breaches and bank overdrafts —and compared them to new unemployment claims filed from March 2011 to April 2012.

The team found:

• US consumers experienced a 40% decrease in credit limit breaches from their 2011 high.
• US consumers experienced a 17% increase in bank overdrafts from their 2011 high.
• During the same period, new unemployment claims declined by 21%.

“Traditional economic research lacks access to high-quality, high-frequency data. We’re very excited about the Pageonce data because it provides a comprehensive view into the real financial habits of Americans,” said Dr. Steven Tadelis from UC Berkeley. “With this data, we can significantly improve our understanding of consumer spending, saving and borrowing, as well as the macro-economic policies that impact consumer behavior.”

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Making sense of money is tough for most Americans. That’s what makes Pageonce such a welcome app, giving our 6.5 million users a holistic view of their finances. This 360-degree perspective offers a wealth of insight into the financial habits of Americans at large, and the data for Pageonce Pulse Points report.

To dive deeper into our data and identify interesting trends, Pageonce has partnered with an elite team of economists from two academic institutions, University of California Berkeley, Berkeley, and University of Michigan, Ann Arbor, to produce the Pageonce Pulse Points research. These economists bring a mix of expertise that focuses on the crossroads of economics and social science.

Our academic dream team includes:

• Shachar Kariv, Professor and the Faculty Director of UC Berkeley Experimental Social Science Laboratory (Xlab), a laboratory for conducting experiment-based investigations of issues of interest to social sciences. Dr. Kariv studied at Tel Aviv University and New York University, where he earned a Ph.D. in economics.  He was awarded a Sloan Research Fellowship for Economics (2009-10).  He currently serves on the board of editors, The America Economic Review, and as co-editor, The B.E. Journal of Theoretical Economics. Read more »

Adam, 29 - Product Manager at NetSpend

“I tell all my friends about Pageonce. It’s truly something I use everyday, just like the ESPN or Facebook app.”

He loves being able to see his “personal net worth,” what he has and what he owes, at a glance and knows that it’s always up-to-date and accurate.  Before Pageonce, he spent at least a few hours a week tracking his finances, but never felt they were quite complete and still missed bills. Now he trusts Pageonce to do the work.

Pageonce has made Adam’s life better by:

Helping him see the big picture
“I used to do it all manually in an Excel spreadsheet, but I wasn’t sure I got a big capture of everything. I built my own thing and relied on myself to remember bills and other due dates, which I wasn’t very good at.” Pageonce connects all his financial accounts and bills and allows him to see everything in one easy view.

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Daniel Kjellen, VP Marketing

After more than 12 years leading online marketing and product teams at various consumer finance and payment companies, joining Pageonce was a natural next step. My quest was to “bring it all together” and work for a company that is truly customer-centric. Uniquely positioned to represent the consumer and not financial institutions, Pageonce brings value to consumers that few other companies in the financial services and mobile space have been able to accomplish to date.

As an early and devoted Personal Finance software user since the mid-1990s, I’ve always been determined to effectively manage my finances and stay on top of my bills. To this day, I still remember a day in late 1999, having lunch in downtown San Francisco, dreaming of the possibility of being able to view and manage my finances on a mobile phone. Over the years, searching for and using a variety of products solving only parts of my vision of financial control regardless of my location, I soon realized this dream was a bit premature. Read more »