Our Story



Great ideas are born at that moment when something goes wrong and someone realizes, this can be done better.

It all began in 2007 when Pageonce Co-Founder Guy Goldstein experienced firsthand a bureaucratic setback. As personal finance accounts became accessible online, he took advantage of the convenience and used his work email to set up all of his accounts. After switching jobs, Guy struggled to remember the countless usernames and passwords to all of his online accounts, some established years before. After hours trying to log in and countless phone conversations with customer service reps, Guy was eventually forced to open new accounts for all his bill providers to accommodate a new email address. While discussing his dilemma with friend and colleague Co-Founder Ahikam Kaufman, they agreed that there must be better way to control your personal finances; and so Pageonce was born.

Guy and Ahikam were well-suited for the challenges that lay ahead. Both had a strong grasp of the personal finance industry and understood the complexities of combining and securing sensitive digital information. With Pageonce's successful launch in 2007, Guy and Ahikam identified the revolution underway within the smartphone industry. Pageonce quickly became the way for consumers to manage their money and bills on the computer and smart phone. Today, just a few years after Guy's misadventures, Pageonce has become the most successful personal finance service in the United States.